What you see isn’t always what you get. Too many companies have a great product or service…but settle when it comes to brand identity. Why work so hard to build the best business you can only to have people dismiss you because your brand looks shallow?
You don’t have to look far to know that emotions play into reaching your audience – Folgers at Christmas, Budweiser every Super Bowl season, and of course all ASPCA commercials. Emotions play a big part of that touch that will bring potential clients to your door.
One of the “touches” your customers must experience is physical. Keep your business at the forefront of their mind through events and even partnerships. You want to them to know you inside and out so you garner trust and loyalty.